Compass Research



About Compass Research:

Compass Research is the social and market research arm of Cairns based Cummings Economics.

The firm has been providing professional market and social research services to clients ranging from Sydney to the Torres Strait and across to the Northern Territory, since the early 1980’s.

The firm has a highly experienced team that can carry out tasks promptly and efficiently. The firm is a long standing member of the Australian Market and Social Research Society and adheres to the highest standards of professional conduct and confidentiality.

Apart from having carried out numerous quantitative household and business telephone, shopping centre and street surveys, the firm has carried out numerous qualitative research tasks involving focus groups and in-depth interviewing.

Because of its location, the firm has particularly strong experience in:

The firm’s clients over the years read like a 'Who’s Who' in business, organisations and governments in the north, including many leading firms, key regional organisations, government departments and agencies.

The firm’s quality research work stands behind many of the region’s successful projects, much of its marketing, and the successful functioning over the years of many businesses and agencies.

For further information, contact Research Co-ordinator, Andrew Cummings. Further details are available on Cummings Economics website www.cummings.net.au

Recent Research:


Recent work has included:



Reports/Publications Available


Most surveys and reports proposed by Compass Researchare confidential to the client. The following gives some that have gone into the public arena.



Attitudes to Upgrading Cairns Seaport
As part of other surveying in relation to local government elections in Cairns in March 2016, some 388 househodls were asked, "In relation to the proposal to deepen and widen Cairns Seaport to enable larger ships to use the port, are you for or against the project?"

Only 7% were undecided and of those with an opinion, 82% were 'For' and 18% 'Against'.



Daintree / Cape Tribulation Electricity Survey
This survey of households and businesses in the Cape Tribulation Daintree area excluded from the electricity grid provides a "reality check" on how households and businesses actually react in a situation of not having grid power available, the technology adopted, and resulting cost, reliability & safety issues.

2.1mb (pdf report) Ref:J2912



Mareeba and Douglas Shire Councils: De-amalgamation Survey
Compass Research carried out surveying for the Cairns Post in relation to the proposed De-amalgamation of Mareeba Shire from the Tablelands Regional Council and Douglas Shire form Cairns Regional Council that correctly predicted the outcome as a majority “yes” vote in both cases.

640kb (pdf report)



Council Elections
Compass Research carried out surveying for the Cairns Post in relation to the outcome of the de-amalgamated Mareeba Shire mayoral elections in November 2013 and predicted it would be a very close result as between Mick Borzi and Tom Gilmore. In the event, Tom Gilmore won by a margin of about 0.5%.

555kb (pdf report)

Compass Research carried out surveying for the Cairns Post in relation to the outcome of the de-amalgamated Douglas Shire mayoral elections in November 2013 and correctly predicted it would be a clear victory for Councillor Julia Leu.

551kb (pdf report)



Cairns Regional Council
Compass Research carried out surveys for the Cairns Post in relation to the Cairns Reginal Council elections for the Mayoralty in 2012 and correctly predicted that Bob Manning would win clearly and Val Schier and Margaret Cochrane would have much lower levels of votes.

895kb (pdf report)



Tourism Repositioning Study - Research Elements: In December / January 2008/09, Compass Research carried out extensive market research as part of the TNQ Repositioning Study carried out by Bill Calderwood and Kleinhardt business consultants. The resulting reports are now publicly available and can be viewed on this website in the following parts (click on each to download).

Part A - Introduction & Overview of Results .pdf 242kb

Part B - Visitors Survey


Part C - Telephone Survey - Australian Residents, Sample 600 households .pdf 1,295kb

Part D - Focus Groups - Cairns Tourism Operators - UK, Japan, China, Korea .pdf 187kb

Part E - On Line Survey - Overseas Agents, Sample 54 .pdf 2,162kb



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